I used to mentor junior planners and thankfully I enjoyed it immensely. I always took notes whenever a mentoring session occurred, then compiled and rewrote them as a post in my blog. I am developing a series of lessons called “Communication strategy for beginners”, and once all the instalments are uploaded, I hope this can be published as a book in Indonesian and English.
Meanwhile, you can always read all the lessons here. If you want to be notified when a new instalment has been uploaded, kindly sign up to follow this blog.
Lesson 1: Communication is about stimulus-response
Lesson 2: Determining the desired response (fundamentals of communication strategy)
Lesson 3: The importance of emotional responses
Lesson 4: Required soft-skills for planners
Lesson 5: Writing creative briefs
Lesson 6: Evaluating creative proposals
Relish your post
Thank you. I hope you find them useful.
Easy and clear to understand what are stimulus and response. Thanks so much for your dedicated work! Respect.
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